Pen Portrait #1
Name: Margot Grant
Age: 25
Gender: Female
Socialising Habits: Socialises with friends around her own age, also workmates who may be slightly younger/older, likes to participate in activities such as shopping or going for meals, also likes spending time alone with her dog
Pets: Dog (Retriever) named Blossom
Socialising Habits: Socialises with friends around her own age, also workmates who may be slightly younger/older, likes to participate in activities such as shopping or going for meals, also likes spending time alone with her dog
Pets: Dog (Retriever) named Blossom
Favourite Personalities: Florence Welch, Natalie Dormer, Serena Williams, Leonardo DiCaprio
Favourite Films/TV Shows: Kill Bill, Misery, True Romance, Game of Thrones, The Great British Bake Off
Favourite Books/Comics: Carrie,
Favourite Social Media: Facebook
Time Spent Online (daily): 1 hour
Hobbies/Passions: Dog walking, art, jogging
Spending Habits: Money is spent on clothes, DVDs and also items for her dog
Peer Group: 20-something year old women
Opposing Personalities: Teenage boys
Ways of Expression: Making music (guitar), posting on her music blog
Loves: Dogs, independent movies, playing guitar, baking, crossword puzzles
Hates: Being out late, cooking, being away from dogs (specifically her dog)
My website would appeal to this person because she is clearly a lover of dogs and is an outgoing person, ready to get outside and meet new people. She is also fairly young and could be looking for a relationship which could be achieved through this website. However this idea is not directed at a specific gender as all kinds of people keep pets and enjoy the company of animals. It also appeals to this woman’s lifestyle as she is most likely working a 9 to 5 job, five days a week meaning evenings and weekends are a great chance to get out walking with your dog and to meet new owners and their pets.
Pen Portrait #2
Name: David Harlington
Age: 67
Gender: Male
Socialising Habits: Retired, spends most time at home & in garden with wife, helps out at local village hall & meets with neighbours on walks
Pets: Dog (Terrier) named Pickle & 2 budgies named Michael & Maisy
Socialising Habits: Retired, spends most time at home & in garden with wife, helps out at local village hall & meets with neighbours on walks
Pets: Dog (Terrier) named Pickle & 2 budgies named Michael & Maisy
Favourite Personalities: Terry Wogan, Cate Blanchett, Stevie Wonder, Susan Sarandon, Mary Berry
Favourite Films/TV Shows: Driving Miss Daisy, Hachi: A Dog's Tale, The King's Speech, Law & Order, Mission: Impossible, Fargo
Favourite Films/TV Shows: Driving Miss Daisy, Hachi: A Dog's Tale, The King's Speech, Law & Order, Mission: Impossible, Fargo
Favourite Books/Comics: Rules For Old Men Waiting, Major Pettigrew's Last Stand, Water For Elephants, Unbroken
Favourite Social Media: Facebook
Time Spent Online (daily): < 1 hour
Hobbies/Passions: Dog walking, carpentry, knitting, cooking
Spending Habits: Money is spent on gifts for family, carpentry supplies & items for cooking
Peer Group: Elderly people
Opposing Personalities: Youths (16 - 24 year olds)
Ways of Expression: Watercolour painting, creating new dishes
Loves: Reading, gardening, being out & about, animals
Hates: Staying up late, driving (traffic in general), crowds
While this person isn't a typical social media user, my site would greatly appeal to them as they own a dog and also really enjoy the outdoors. They are not too familiar with social media and do not spend a lot of time online, however they do have Facebook and because my site is linked with Facebook it will be simple and easy for them to set up a profile. It will also be helpful for them to reach other elderly people in his hometown as he is not as mobile as younger people so being able to message other users without leaving his home is an excellent feature.
While this person isn't a typical social media user, my site would greatly appeal to them as they own a dog and also really enjoy the outdoors. They are not too familiar with social media and do not spend a lot of time online, however they do have Facebook and because my site is linked with Facebook it will be simple and easy for them to set up a profile. It will also be helpful for them to reach other elderly people in his hometown as he is not as mobile as younger people so being able to message other users without leaving his home is an excellent feature.
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